Nielson videoscan full#
Dell is a full on Blu-ray supporter/adopter and I am involved with our 3rd party offerings. On another note…I now work in the corporate and private sector for Dell Computers and get to meet with Sony on a regular basis. My comments in the last posting were an analogy.
Nielson videoscan tv#
Just like Nielsen’s TV ratings boxes, they only capture “some” of the data. Just like any poll or survey of information, the data collected is only specific to it's origin and not associated with a comprehensive hard number. Only specific markets were plugged in to the Nielsen database leaving many markets to not be included. I used to be involved in marketing and merchandising for Suncoast, Musicland, Sam Goody, FYE/Camelot, and CD Warehouse stores. Not sure how that would even be possible with POS monitoring. It's not like Neilsen samples only a few states or demographics. In addition to many others, Neilsen data include Best Buy and Amazon - which are represented across the county and are the top two high definition media retailers. The firesale will probably dampen an otherwise 70%+ Spiderman release week.I don't understand your comments. Getting back to what the thread actually intends.
I am actually interested as to what is included and how the information is collected.
Honestly, the last two dozen posts need to be moved to a thread concerning the validity of Nielsen's methodology. It appears to be the best of what we have. Or are you suggesting that Paramount and Universal think Nielsen/Videoscan is biased? If they do this is the first I've heard of it. Although it works in the short term, when retailers return all unsold product is where you see problems.įor some reason I doubt all the stuidos would put their faith in these numbers if they leaned towards any agenda by any party. If Universal for instance uses Nielsen's numbers in their public statements when Shrek 3 is released when they know the numbers are inaccurate then are they not in the same boat.lying to inflate their numbers to raise the value of their stock. Basically, exactly what I said about Shrek 2 above. If nielsen/Videoscan is actually wrong as you suggest (and even worse you think $$ can sway their numbers) then wouldn't any stuidos using their numbers create a situation where they are "fudging numbers that will affect their stock in a falsely inflated way". Being in accounting hell with the Government is not a positive for their business. But I also know that the studios for the most part (with the exception of Paramount-Transformers) can’t afford to fudge numbers that will affect their stock in a falsely inflated way. I do believe that a 3rd party should be involved to collect the data. If Nielsen/VideoScan numbers are basically wrong why are stuidos using their numbers when talking to the press? The only time it's been really off is this whole Transformer thing.Īs ikbradley so eloquently noticed, I am just keeping a critical eye to the Nielsen ratings and was only questioning their overall company historicals, rather it be in TV or digital media. I don't want to start relying on Stuidos to tell me how much product they shipped to retailers (which is something Universal did years ago with Shrek 2.or was it the first one). Just like MS was releasing SHIPPED numbers for X360, not sold. Numbers released from stuidos can have that typical "spin". What emerges is not a rosy picture of the fateof long-tail products: the tail increasingly consists of titles that rarely sell and that are produced by smaller-scale players. Honestly I would rather a 3rd party release real data than numbers thrown out by the stuidos. The Nielsen data cover multiple retailers, multiple channels, and multiple years,offering a wealth of material to test aspects of Anderson's long-tail theory. Call me confused Flux but why do you care so much about proving Nielsen/VideoScan is inaccurate?Īre you saying because Paramount said they sold 100k Transformers the first day and 190k for the week we should believe them instead of Nielsen/VideoScan saying it was 115k for the week?
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